We start and grow
sports and wellness businesses

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A venture lab
with a centralized marketing engine to grow faster.

We bring ideas to life in AI-speed and create turbo growth creative machine around them.

Backed by years of experience at Meta, our robust, data-driven process of testing and scaling brands with a high level of business confidence is at the core of how we operate.

Research

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Testing

Launch

Started by ex-Meta

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Udi Avital
Co-founder

Adam Raz
Co-founder

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Udi is the ex-Chief Creative Officer of Meta in Israel in the past 9 years. Award-winning creative director who led the development and global scaling of Meta’s most impactful performance creative frameworks and products such as Meta Reels Studios, DR Anatomy, Hooks Factory, SounDR Library, and more.


Adam is an ex-Meta Vertical Lead for the past 7 years and seasoned Growth Marketer. Developed and scaled Meta’s post-click methodologies and growth frameworks, with a sharp focus on data-driven strategies that delivered measurable impact for hyper-growth companies.

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Become a Beta user of Showup

Become a Beta user of Showup

Grown in our venture lab

01

Pilot

Showup is a behavior-changing fitness app that flips the traditional subscription model. Users gain free access to diverse training programs, AI-powered coaching, and nutritional content. However, they commit to showing up—missing a session costs money. This reverse monetization strategy builds consistency, creating an emotional and financial incentive to stick with a routine. Ideal for people who struggle with motivation and consistency.

02

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Pilot

This app supports users on GLP-1 medications with tailored lifestyle recommendations. It offers a private journal for side effects, reminders for supplements and injections, and personalized guidance on nutrition and fitness. Designed with discretion and empathy, it encourages sustainable health changes for users navigating weight loss or diabetes treatment with GLP-1s.

03

A man in athletic shoes is in motion, possibly running or training, partially obscured by a bright green square with the letters 'VS' and a red notification circle with the number 1 on it.

Pilot

Versus (VS) is a self-optimization app built around a powerful concept: you vs. yesterday. The app lets users set personal goals and track micro-improvements over time. It visualizes daily wins, sends encouraging reminders, and celebrates consistency. Whether it’s walking more, sleeping better, or learning a new skill, VSME helps users compete only with their past selves.

04

Pilot

Walking is making a comeback. Research shows that adding 2500 steps per day to your base line can help reduce more than 16% in heart diseases and diabetes. So we developed with a professional personal trainer a walking app that aims to make walking communities easier to reach and join. Currently testing in New York, soon in more US locations.

05

Beta

Moneytime is aiming to boost sports teams’ sponsorship deals and grow their business. We developed a unique, tech-driven process that generate more business for clubs from an untapped territory. We developed our product with a Euroleague team's Chief Revenue Officer and build our product around real-time needs and challenges in the sport world.